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  Web Design : The Design Process


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Planning is the most important step in the success of your website. Here is a summary of the steps we typically take with our clients in order to launch a successful web site.

Step 1
Initial Consultation:
We include a one hour initial consultation in the price of your website. The consultation is a brainstorming session where we go through the completed worksheet and discuss your needs in depth. During that session we help you to determine who your target market is for the website and we settle on what the features will be.


Step 2
Additional Consultations (optional)
: If you need more time to develop the concept for your site, we can provide additional consultations at our normal hourly rate of $65 per hour. Sometimes it takes more time to research and plan before settling on your site features.


Step 3
Proposal:
After a solid plan is in place for your website, we can prepare an accurate proposal for its development.


Step 4
Contract:
Once you accept our proposal and sign our standard web design contract, the deposit noted in the agreement will get us started on the initial mockup for your site. A terms and conditions contract is available in advance upon request.


Step 5
Web Site Content :
You will be required to provide us with all textual content and photographs, unless you have hired us for copy writing services. It is a good idea for you to get all of your content ready while we are working on your mockup, as we will need it in order to complete the site once the HTML template is created. Please keep in mind that all content is protected by copyright law and it is not legal for you to use "borrowed" text or pictures without first obtaining permission from their rightful owners.

Step 6
Initial Layout:
A mockup of your overall site design is created based on our initial consultation. After your approval of the presented mockup and before development begins you will be presented with a Concept and Design Approval Form. This must be signed and submitted in order for development to commence. Any changes made to the overall design of the site and/or navigation after the Concept and Design Approval form has been signed will result in a charge of $75.00 per hour.

Step 7
Web Site Shell-Version:
The Shell-Version shows the graphic design of the site, all the navigation items fully functional, has all the pages created, without actual page contents inserted yet. At this stage you will be given the opportunity to review the design and the navigation structure and note any errors or omissions that may need to be corrected. Making major changes to the navigation or the design at this late time incurs additional time and expense on our part, and as a result requires you to be billed for additional time at the rate of $75.00 per hour. The second payment is normally required at this time for us to complete the site and prepare it for launch.


Step 8
Web Site Draft-Version:
The Draft version has the page contents (text, graphics, Flash, External Links, etc.) complete. You will be given the opportunity to go through the site and prepare a "punch-list" noting any errors or omissions that may need to be corrected. We will correct text, substitute graphics, change position of items on pages, however making major changes to the navigation or the overall design at this late time incurs additional time and expense on our part, and as a result requires you to be billed for additional time at the rate of $75.00 per hour.


Step 9
Web Site Completion and Launch:
Once the site is complete, tested and we have received your final approval, we will bill you for the balance due on the project. The final site will be launched and pages will be submitted to search engines through a standard submission process. Please note that the web design contract does not include any fees associated with search engine submissions or with a detailed and specially focused search engine submission process.


Step 10
Web Site Marketing:
Once the site is launched, there are several different approaches to marketing the website to improve its success on the Internet. We have a number of alternatives we can recommend, depending on your needs, urgency for results, budget and preferences. We will be happy to discuss these with you at your convenience.



 


 
 
Contact us today by phone at 508.685.9042 or email us at info@insitemediadesign.com to request a free consultation