Search Engine Facts:

About 75% of website traffic comes through search engines.

85% of online purchases comes from a keyword search on a search engine.

92% of internet users worldwide use search engines to find the sites they want. Search engine listings are the number one way to generate qualified traffic to websites.

According to a Nielsen Rating, 9 out of 10 web surfers visit a search engine, portal or community site each month. They also revisit frequently, nearly five times per month.

Media Metrix (Jan 2002) and Nielson/NetRatings (Dec 2001) report how many people visit which search engine sites each month.

( The totals exceed 100% because many people visit more than one: e.g., data reported by Media Metrix suggests that people visit an average of 1.7 each month. )

            36% MSN
            33% Yahoo
            24% Google
            22% AOL
            16% Ask Jeeves
            10% LookSmart
            9% Infospace
            9% Overture
            8% Netscape
            6% AltaVista